WRITTEN BY: Regula Rebel
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A beautiful bold portrait mural has been made of the Ghanaian reggae-dancehall icon, Konkarah Jahvybz, in Adabraka [his childhood home community] a few days ago to honour his plausible high reputation music artistry, lifelong loyalty association with Adabraka as his birth place, his express good-good love for the day one and new residents there, his charity and service to the community and the very simple open fact that he tirelessly pushes for a greater good for Adabraka and even mentions Adabraka every so often when performing on stages big or small.
Historically, street art is part of the well-revered intricate elements of the reggae movement and its commercial significance is straight up relative to hip hop’s. Both genres equally drill catchy images of their icons deep into the memories of fans and the general public as an intended informal pictorial promotion to maintain daily remembrance of the icons the murals are made for —- and this remembrance is even more strong on a daily basis if the murals are painted on vantage walls. Reggae mostly does hers on ghetto walls, unlike the rich pocket hip hop which rather takes hers digital to the panorama and paraphernalia level.
Adabraka’s towing in the street art culture lane with their Konkarah Jahvybz mural is a big smart promotion move to create a profound daily display of their beloved artiste’s image to the minds of passersby and the residents living close where the mural is.
The bluey cold-state mural holding a profound pictorial profession of Adabraka residents’ solid home support for their lead reggae-dancehall star is their second layer loyalty to thicken and further assure their longstanding verbal profession of their fanship to Konkarah jahvybz. Maybe their day-to-day saying that they support Konkarah Jahvybz wasn’t enough of a solidified wording for them — an assessment that sounds true in every sense, though, so they preferably took it a step up to express their honouring by going pictorial with it. The wall art is indeed a true form symbol of home support for the reggae artiste for his dotting Adabraka on Ghana’s music map with his remarkable reggae and dancehall projects.
Though, the timing of such a corporate-friendly promo art reveal would have been super propitious if it had been set in the period Konkarah Jahvybz had his Telecel Ghana Music Awards and was seriosuly in need of a huge vote count, yet it is somehow equally a good timing as he has a serious news-worthy body of work in progress and that also needs a wide public attention.
Definitely, Konkarah Jahbybz might take a music videoshoot with the mural someday sooner or not much too later to further get it seen by more fans outside Ghana through the online promotion of that music video.
To an open corporate mind that is widely privy to or versed in business deal negotiations, such a bold catchy mural is of a powerful business essence, not a mere icon dedication. The mural goes on up to Konkarah Jahvybz’ brand advantage, as it poses as a lead to ambassadorial assignment chances and he might lay rightly opportune to land one in reference to his being a musical export that is held in high esteem in his childhood home community. His could be a neutral ambassadorial assignment deal for Adabraka specific or better still a national one. The mural homage is tactical, even having a tourist impact that is more likely to prompt personality curiosity in visitors and right then comes the instant selling of a music brand to them.
The Konkarah Jahvybz mural is also a landmark, a very easy one when directing someone coming around that address.
A current news gist from Konkarah Jahvybz’ team hinted on his preparation towards the release of his “From Afar” album which is laced with two big Jamaican collaborations and a surely-would-be-loved Ghanaian one with Osagyefo.
